Web/Tech

Goodhart's Law and social web design (Jan 15, 2008)
A few weeks ago I came across Goodhart's Law, a rule-of-thumb in economics that has some application to the design of social software. In fact, it's particularly relevant to the creation of metrics and algorithms that model things like influence,...

Bootstrapping the social web on pennies a day (Jul 15, 2007)
Social websites often suffer from the cold-start problem--no one wants to use them unless other people are already using them. Attracting and retaining those first users is one of the biggest challenges faced by these sites. So I wasn't totally...

Tyranny of the box (Oct 13, 2006)
I've now worked on a couple of search interface design projects, and I feel for the people who do this every day. Google has so strongly defined the search experience that anything other than a single-box search interface upsets users'...

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Gene Smith is a principal with nForm, one of Canada's leading user experience consulting firms. He writes about information architecture, interaction design, community, the web and other such topics. More >

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