Clouds evolve beyond tagging

Todd Bishop at the Seattle Post-Intelligencer is using tag clouds to give an at-a-glance analysis of tech CEO speeches. Here's a cloud summary of Steve Jobs's iPhone announcement:

Cloud view Steve Jobs iPhone announcement

SvN posted a screen shot of Amazon today that has a cloud view of category matches. The recommendations look like a mix of product categories, subjects and authors. Here are mine:

Amazon recommendations cloud

So this is interesting. For the past couple of years tagging and tag clouds have been two sides of the same idea, stuck together like hands in gloves.

But now the cloud is evolving into a generalized weighted list interface (and as Bishop's example shows, a good way of showing the gist of a long text). I wonder if people's perceptions of tagging will change as this decoupling happens.

Comments

Jay Fienberg says...

They're just "clouds" of words that can be used to convey any one of a number of different kinds of weightings in relation to any one of a number of different kinds of sets of data / information.

(I've seen word clouds of taxonomy terms where the weighting reflects recent document count, and I've seen word clouds of employee names where the weighting reflects duration of employment. . .)

I remember seeing these word cloud designs in the past, even pre-web. But, Flickr's use is the first clickable-interface / HTML version I remember using.

One notable distinction between Flickr-era tag clouds and other word clouds is the interactivity: words initiating clickable paths vs non-interactive words that are emphasized (weighted), e.g. in a report (like the Seattle PI example).

What I think might be interesting is when people take non-tag sets of words and use them in clickable word cloud interfaces. Who knows what those interactions will be useful for, but there's certainly potential for there to be interesting uses.

Posted on Feb 2, 2007
Gene says...

They're just "clouds" of words that can be used to convey any one of a number of different kinds of weightings in relation to any one of a number of different kinds of sets of data / information.

True enough, Jay. But they've been so strongly associated with tagging recently that any non-tagging use seems new(ish).

What I think might be interesting is when people take non-tag sets of words and use them in clickable word cloud interfaces.

Seems like a natural extension of what Bishop did in with his speech cloud. Clicking the word could return a set of paragraphs that use the word. I thought I saw a similar treatment of State of the Union speeches--it'd be interesting to explore those using word clouds over time.

Posted on Feb 3, 2007

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Posted by Gene Smith on Feb 2, 2007. Before this there was links for 2007-02-02. Next up is links for 2007-02-03.

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Gene Smith is a principal with nForm, one of Canada's leading user experience consulting firms. He writes about information architecture, interaction design, community, the web and other such topics. More >

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