Information architecture cannot die
Peter nails it:
What Josh’s post fails to understand is that, well, information architecture cannot die.
Information architecture has been around as long as there was information that needed to be related to one another.
While I was in Chile I was happy to discover the quipu, a recording device made of knotted rope used by the Incas. Quipus have their own information architecture and information design, and were used for everything from accounting to storytelling. (Update: Alex has more thoughts on the quipu.)

This is a quipu, an information system used by the Incas (1100 - 1500 AD)
Alex Wright's Stone Age Information Architecture presentation at last year's IA Summit went even further back. Alex looked at the information systems of pre-literate cultures and their significance to today's information problems. And guess what? There are many relevant lessons we can learn from stone-age IA, especially about our own latent disposition toward hierarchy.
The point is that not only does information architecture happen, humans have been actively practicing IA as long as they've been able to communicate. To paraphrase Paul Watzlawick, we can't not architect information.
Whatever name you want to give it--and like Lou, I don't really care--IA is in no danger of dying.
See also: Peter Morville, Scott, Andrew, David, plus a hat tip to Javier Velasco for the Watzlawick reference.

