PaidPOV, where market research meets web 2.0

This is a little announcement about a product we've been working on called PaidPOV (as in "point of view"). It's a tool for research recruiting that will make setting up usability tests, focus groups and interviews easy and painless.

The first thing PaidPOV does is match you with people qualified for your study. After that it schedules appointments, sends out reminders, handles incentives and NDAs--basically it takes care of all the mundane tasks so you can focus on the research.

We're in the advanced prototype phase now, and we're planning to do some real testing in August. If you're interested, you can sign up for our email list or get in touch with me directly. Also, I will probably have a demo with me at Webvisions if you're headed that way.