What is that "I ♥ NY" typeface?

Milton Glaser's 'I [heart] NY'

I've been looking into the history of Milton Glaser's classic "I [heart] NY" logo for a side project I'm doing. There are lots of stories out there, but none of them mention the name of the typeface that Glaser used.

My friend Ottilie teaches typography, so after a couple of hours of fruitless googling I turned to her. And it turns out that she doesn't know either:

Gosh, I know a great deal about Glaser (even met him in Aspen one June!!) and the story surrounding the logo, including his re-make "I Love NY More Than Ever." I can think of several of his typeface designs (Baby Teeth, Glaser Stencil, etc.); Push Pin Studio, etc. But I haven't the foggiest what typeface this is. He may even have (very likely) created the letters only.

He did that for New York magazine. As did Herb Lubalin originally for Avant Garde magazine. (Herb Lubalin originally only created the letters in the words, "Avant Garde." The complete typeface came some 10 years later.)

There is also a funny story about Glaser being told by some young upstart that HE couldn't use the design (when he designed the post-9/11 version). Glaser had to inform the bureaucratic minion that he was the guy who did the original logo, for free!!

So there we go... looks like it's bespoke type (and therefore not available on 1001freefonts.com)

Update: Suzanne writes "American Typewriter, or so says my font freak pal." Some further investigation reveals this Typophile thread where danlevenson says "The consensus seems to be that Glaser used American Typewriter Bold - a "no-brainer." But the version on Milton Glaser's web site... as well as every version I have ever seen, is slightly different. ITC American Typewriter has a lot more color than Glaser's version."

Comments

TomRowe says...

hello, Im tom from england and I know about american typewriter, cause Ive just done a project on it. American Typewriter was designed by Joel Kaden and Tony Stan in 1974, and Milton glasers logo "I Love NY" was designed in 1973. So it must be another similar font or a bespoke one off, for the purpose of making the logo. If anyone finds out what it is, then please tell me, many thanks, Tom Rowe OBE

Posted on Nov 15, 2006
ghostbuster says...

Find more of this kind at http://loadingvault.com

Posted on Mar 22, 2008

Post a comment

Remember me?

Basic HTML is allowed.

 

About this Page

Posted by Gene Smith on May 16, 2006. Before this there was links for 2006-05-16. Next up is links for 2006-05-17.

About the Author

Gene Smith is a principal with nForm, one of Canada's leading user experience consulting firms. He writes about information architecture, interaction design, community, the web and other such topics. More >

Subscribe

Get the feed Get the RSS feed (full posts, no ads)

My Book

Recent Posts

Archives

Elsewhere

You can also find me on Flickr, Upcoming, LinkedIn, Del.icio.us and Digg.

Work

Work

nForm User Experience

You can also check out Kiiro, a better collaboration and project management system for SharePoint.

Endorsements

Hosting by Dreamhost.