links for 2006-01-05

Social Proof - Everybody's doing it! by Uncommon Knowledge

"We are such social creatures that we are highly susceptible to being influenced by "the herd". We are all vulnerable to what Robert B Cialdini has termed "social proof" in his seminal book Influence."

(tags: social_proof psychology)

Posted by Gene Smith on Jan 5, 2006

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Posted by Gene Smith on Jan 5, 2006. Before this there was You = Your Calendar. Next up is links for 2006-01-06.

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Gene Smith is a principal with nForm, one of Canada's leading user experience consulting firms. He writes about information architecture, interaction design, community, the web and other such topics. More >

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