Designing experiences

I've had this Nathan Shedroff presentation on experience design open on my desktop for about a week. There's a lot of good stuff in it.

It also contains some of the usual intra-discipline baiting. For example: "Some of the worst examples of interface design faithfully follow a user-centric approach. Some of the best examples dont." What are those examples? Were there other factors that contributed to a poor user experience?

I know Nathan's really saying that there's more going on in an interactive experience than is accounted for in traditional UCD methods. But still, it does seem like needless picking.