The good news for the "Googleless"
Knowing about Google does not equal knowing how to use Google – or any other search engine for that matter – effectively. Today’s search engines are not evolved enough to guess what we mean when we type in a single-word search query while looking for answers to complex questions. Yet research has shown that the majority of users employ such limited strategies when using search engines.
Moreover, although it may be hard to believe, many people do not know about Google and even some of those who do never use it. The good news for the "Googleless" is that you do not need to use any one search engine to make the most of the Web. Results from my study suggest that the particular strategies people employ to look for content is a more important predictor of their ability to find material than whether they use Google.
(via J-Brad)
