Those genius Orbitz ads
Orbitz is the Miyamoto of pop-up/under ad design, as this fellow points out. I can't resist them. My mouse finger instinctively tries to hit the home run, sink the eight ball, or count the flamingos. And these Orbitz micro-games are almost worth the click-through. I only hesitate when I realize nobody loses, and there's nothing to win. The next time I sink the eight ball, I'd like a 10% discount on my flight.
Posted by Gene Smith on May 5, 2003
