The future of marketing?
Surely we could have seen it coming. Hadn't every new technology followed the same ineluctable course? Printing, photography, telephones, television--not to mention the Internet, which had slid from boundless frontier to commercial sprawl virtually overnight. Why should the Genome Project have been any different? Wasn't it obvious from the beginning that what all that coding, splicing, cloning, and cell farming would unleash was the most virulent advertising medium ever to shill the planet?
As the genomarketing industry grew, all the basic phenotypes were soon crowding into circulation: the raving price slashers, the hithering temptresses, the big growly buddies itching to manhandle you into a Chevy truck. They mobbed the subways at rush hour. They cornered you at check-out stands, plucking your sleeve and spewing enthusiasm.
It's both far-fetched and strangely plausible at the same time. Worth the read.
