5. Think Tank

looking through the Think Tank's windowThink TankTM ("A new tool for the mind"), produced by the Think Tank Corporation of Midland Avenue, Scarborough, Ontario.

Here's how it works: the sphere is filled with 13,000 plastic strips with words on them, words like anemometer, peanut butter, sublimation, nougat, and aureole.

Two knobs on the side turn metal arms that move the strips around to the clear plastic window at the front of the sphere. There you can see some of words on the strips. The idea behind the Think Tank is that churning up these random words will seed one's mind with new ideas and spur some creative problem solving. While taking these pictures I spent several minutes contemplating mullification, which swam past my Think Tank's window. Turns out it's not even a word.

Think Tank, front There's an instruction booklet that came with the Think Tank (written by Dr. Edward de Bono, proponent of lateral thinking) that offers techniques for using the Think Tank effectively. (Describing a group brainstorming session, de Bono writes "Ideally each indivial taking part should have his own THINK TANK [sic] which is placed in front of him." I can't even imagine how unproductive that meeting would be.)

My Think Tank was acquired by my mother in the mid-70s. I've never seen another one (the book shows a black Think Tank that I'd love to have) and unfortunately there's nothing about this device or its creator, Savo Bojicic, on the web. After scanning hundreds of Google results, I've given up.

Comments

Michael hepher says...

I have a thinktank, a red one, and I have had the same problems with searches until I found you! My thinktank is missing it's legs and one of the steel turners is broken inside, but overall still a cool thing. The only other reference to it I have found was in a Lateral thinking book by Edward dr Bono. I will send a pic if you want. I bought it at a thrift store in Abbotsford BC in about 1995. It was just such a strange thing I couldn't pass it up. We should start a support group.

Posted on Apr 28, 2003
Rodney Pepper says...

I have a think tank as well - a green one. I bought it from this old guy who wouldn't tell me his name or show me his face. I don't go one day without taking a peek into that magical sphere. I've been cataloguing the words in there, and think I may have them all. 25 years of hard, back-breaking, lateral-thinking work. Until I saw you guys, I thought my Think Tank must have been made by aliens and left on the planet accidentally.

Posted on Apr 30, 2003
Trudi J. Jones says...

I have two Think Tanks: one broken black one and one functional white one.
I had no idea that they came in other colours!

Posted on Jul 5, 2003
jonas Olsson says...

I have a white Think Tank, i just bought it on a fleemarket in Sweden, i love it but one of the nobs are missing, im afraid the inside steel turners will break unless i use both of the nobs when i twist it. If there is anyone out there who wants to save my Think tank and have an extra nob, please e-mail me and we work something out. Jonas Olsson, Sweden

Posted on Oct 9, 2003
michael hepher says...

It seems there is a whole community of us thinktankers out there, perhaps we should band together. We could be the only living proof of alien activity on the planet. Kudos to Rodney Pepper for catalogueing all the words. my only question is: has it led to more insights?

Posted on Oct 9, 2003
grant purdy says...

What amazes me, and I've tried to pass the message on to the Think Tank Corporation, and the De Bono people, is that the Think Tank hasn't been converted to a software format. I'd rather have it on software so that I can use it while I write and not have to go looking for the model. If anyone is interested, maybe we could do it ourselves.

Posted on Dec 6, 2003
C. Berman says...

The inventory of the Think Tank seems to be alive and well, see:

http://www.buybooksontheweb.com/description.asp?ISBN=0-7414-0374-9

CRBjr.

Posted on Feb 5, 2004
Savo Bojicic says...

I am Savo Bojicic, the inventor of the Think Tank device. This is truly an amasing tool for creative thinking. It will serve best those who have a natural ability to think creatively. With a litthe effort a novice can usit it also.

After selling about 25,000 "spheres" I stopped the production, due to other interests.

I am tempted to produce a Course in Creative Thinknig, based on my Think Tank method. Let me know if you, in the land of Internet, would be interested in such a course.

Greetings, Savo Bojicic

Posted on Feb 7, 2004
Milo Bojicic says...

I don't have a Think Tank but I made most of the 20,000+ in existence. Sorry to disappoint but there are no parts available any more. They were originaly available in black, white and red. I made a very precious few with alternating colors. Cutting the words was a nightmare. The words in each Think Tank started as a stack of 3 styrene sheets 36” x 36” printed with columns of words. We used a big guillotine cutter to cut the sheets by column. Then we glued the columns together at one end and sliced the through the stack word by word. The sheet material was not perfectly flat or uniform thickness and the printing was not perfectly aligned so getting all the words aligned was very difficult. To make things worse we wrapped each stack of columns to hold the words together and cut 30 stacks at a time. Savo is a perfectionist, he wanted to make sure each Think Tank had it’s own complete set. Words followed me everywhere. In my pants, in my shoes, in my hair. I couldn’t reach into my pocket for some change at the store without pulling out a few. They turned up in the strangest places. This is the only reference to Think Tank I have found on the web. Actually a friend sent me your link. It’s nice to know there are some fans out there.

Posted on Feb 22, 2004
Michael Best says...

I have just re-surrected my Think Tank after lengthy storage in my study. It is a red one still in perfect condition. I also have Dr. Edward de Bono's booklet which I have just re-read.

I bought the Think Tank in about 1984 while attending a week-long course on Productivity Management at Queens University, Kingston, Ontario. We used it successfully at the oil company I was working for at the time. Fortunately I kept it when I left.

About 15 years ago my wife and I started a company which now has a branch in each of Alberta and Ontario. The first use of the Think Tank after its re-discovery is going to be to help in generating a new marketing plan for the on-line aspect of our business. After that, I expect to continue to use it for other issues.

Can't believe that I let it sit and gather dust for all those years.

Interesting to see from this site that this ingenious device still has a following.

Posted on Aug 30, 2004
jeansbrother says...

Only 25,000 ever made! Wow! I got mine from my grandmother. Maybe she's the alien in question! Mine is in very good condition. The white plastic had yellowed over the years, but I have the original box and book.

My question to the group is: Were you able to come up with exceptionally creative ideas as a result of consulting the Think Tank?

I was considering selling it, but it seems to have a following larger than I originally thought. I feel priviledged. haha

Posted on Nov 19, 2005

I know this is a long shot, but if anyone out there has a functioning Think Tank they'd like to dispose of in exchange for a reasonable fee, please get in touch through my web log. Thanks...

Posted on Feb 26, 2007
ZV says...

Hi, I also have a Think Tank.. I have started a Facebook Group so we can all hook up... Share pics, Ideas, See how many are out there. etc.... Join My Facebook Group and lets Chat.. Savo Bojicic and Milo Bojicic, we would love to have you join!

Posted on Jul 23, 2007
Jasper says...

Hi there. I looked on facebook but couldn't find the group.

I ran into a Think Tank randomly at a colleague's house about a year ago - and I'm obsessed with having one of my own! The quality words, the sheer quantity of them... I've been scouring ebay and craigslist and antique stores this whole time, but no dice.

Anyone have a Think Tank they'd sell me?

ZV, can you post the title of the facebook group? Thanks!

Posted on Dec 9, 2007
ZV says...

This is the link if anybody wants to join! http://www.facebook.com/group.php?gid=2535168034

Posted on Jan 24, 2008

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Posted by Gene Smith on Jul 13, 2002. Before this there was 4. It's Alive. Next up is 6. Sketchbook.

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Gene Smith is a principal with nForm, one of Canada's leading user experience consulting firms. He writes about information architecture, interaction design, community, the web and other such topics. More >

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