Content Inventories

The good folks at Adaptive Path have posted a short essay on taking a content inventory. In my book the content inventory is an essential-but-overlooked tool for understanding and eventually organizing your content.

I usually recommend people do their content inventory in two phases:

  • First, a macro inventory that captures the most important elements of the site, but doesn't get into a lot of detail. I find this is useful at the start of the project for giving team members a general understanding of the variety and breadth of the content they'll be working with.

  • Then, a micro inventory will capture every page on a site. This is such an important step, and it's the part that's most often skipped. Sure, it's boring and labour intensive, but you can't develop a deep understanding of your content without it. In micro inventories I often include page elements so I can keep track of important content chunks that might be re-used across pages.

In addition to the techniques Veen describes in the Adaptive Path essay, I'd add this point: every page (or page element, depending on how granular you want to make your content inventory) should have it's own unique ID in addition to an ID that describes its place in the site structure. It's as simple as adding a column on the far left and inserting a unique number for each row, like so:

ID LinkID LinkName URL
23 2.1.1.1.0 Server Products http://www.xyz.com/products/servers/
24 2.1.1.1.1 Web Server http://www.xyz.com/products/servers/web/

This allows you to re-assign pages to new sections (i.e., change the LinkID) as you go through the design/re-design process without modifying their unique IDs. It also suggests that a database is a better tool for content inventories than a spreadsheet. (And that reminds me... somewhere I have an Access application I built for doing content inventories. I should dig that out.)

 

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Posted by Gene Smith on Jun 26, 2002. Before this there was Adieu Indigo. Next up is MT.

About the Author

Gene Smith is a principal with nForm, one of Canada's leading user experience consulting firms. He writes about information architecture, interaction design, community, the web and other such topics. More >

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