Communities & Audiences
Posted in: Information Architecture on Apr 29
Clay Shirky's article Communities, Audiences and Scale looks like good reading. This part got my attention:
The community model is good for spreading messages through a relatively small and tight knit group, but bad for reaching a large and dispersed group, because the tradeoff between size and connectedness dampens message spread well below the numbers that can be addressed as an audience....When something like All Your Base or OddTodd bursts on the scene, the moment of its arrival comes not when it spreads laterally from community to community, but when that lateral spread attracts the attention of a media outlet.
Right, well, I can give away the ending to Tim Burton's Planet of the Apes with just two words: Ape-raham Lincoln.
Posted by Gene Smith on Apr 29, 2002
