I like the new UPS
Posted on: Mar 5
I like the new UPS ad campaign What can Brown do for you?, which shows a 95-year-old company with a dull image turning its most recognizable feature into a (cough) cool nickname (reminiscent in a way of Shaquille O'Neal's "Big"). It helps, of course, that the color brown also happens to be a UPS trademark.
Posted by Gene Smith on Mar 5, 2002
