And what the hell is
Posted on: Feb 11
And what the hell is "e-communication" anyway. I'm trying to find out, for my own enlightenment and so I don't have to live with a half-baked definition for the next year.
Integrated Marketing Communications
- Marketing Communication Planning in a Converging Marketplace (Journal of Integrated Communications, Don E. Schulz)
- Definition of Integrated Marketing Communication (Journal of Integrated Communications)
- The Customer Century: Lessons from World Class Companies in Integrated Communications
- The New Marketing Paradigm: Integrated Marketing Communications (Don E. Schulz, et al)
Sense-Adapt-Respond One of the Don Schulz articles mentions a "sense-adapt-respond" model for effective communication. Google turned up these links:
- The Premise and Promise of Sense and Respond (IBM Global Services)
- Adaptive Enterprise : Creating and Leading Sense-And-Respond Organizations
- How big businesses thrive amidst uncertainty
Um... not sure, but they look promising
- Unleashing the Idea Virus (Seth Godin)
- What Every CEO Wants to Hear from Communications: Objective Measures Essential to More Effective Communications Planning (Tom Nicholson)
- Creating the Multichannel Experience: Loyalty Panacea or Herculean Task?
Posted by Gene Smith on Feb 11, 2002
